There is a rising awareness that we are all connected, one to the other: individuals, companies, families, communities, government, corporations, organizations. This realization that the actions of one affect the others — in ways large and small — means we are responsible to each other for the choices we make and how those choices impact the world around us.
Equally as significant, the line between “business” and “personal” is becoming more blurred. New communication channels are giving rise to person-to-person connections, resulting in the formation and disbanding of new types of communities on a moment’s notice. Decentralization is creating a new business paradigm. And “open system” (we like this definition: the triumph of participation by the many over ownership of the few) allows fascinating new ways for an organization’s target audience(s) to actively participate in its communications initiatives, turning “customers” and “constituents” into powerful brand advocates.
