A powerful shift is taking place in today’s economy that is changing how we behave, what we value, how we communicate, and what we buy. We’ve identified four trends that define this more discerning consumerism:
LOCALISM: A rediscovery of, and intentional support of, all that is available where we live, work and play; an embracing of the diversity and options we hadn’t noticed; a return to family (redefined); a focus on “home”
REDUCISM: A distinct and intentional move away from excess, although not counter-cultural; the casting off of that which is superfluous; a focus on purity, essence; making-do, but with high standards for aesthetic design and functionality
CONSIDERISM: Supreme homage to value, redefined; every action an investment, whether time or money; the death of impulse / birth of comparative study; choice as a primary concept
D.I.Y.ISM: Self-empowerment(!) creating a markedly different sense of control; an attraction to that which is experiential (and valuing the experience); creativity, renewed; the anti-immediate gratification movement
With every communications program we develop, it is our goal to harness the power of these trends, creating a connection between brand and audience that inspires action.
