Author Archives: archie

Snow Day

Don’t underestimate the benefits of ridesharing in inclement weather.


The value of pro bono

A recent article in the New York Times speaks to the importance of not working for free because it devalues all creative vocations, rendering our work worthless to a culture that often defines value monetarily. As a part-time freelance designer, I tend to agree with this premise in a practical sense. Why should I give my time, effort, and skills to someone at absolutely no cost? For exposure to new audiences? A chance to beef up my portfolio? The possibility of future work? While such offers sound appealing and may at times even benefit the creative, they are ultimately the equivalent of asking for a free 5-course meal at a fancy restaurant in exchange for a positive review on Yelp. Spending all your 9 to 5 efforts on a project for next to nothing in return could therefore be considered an insane waste of time.

Why then do we do it once a year, for 24 hours straight? Because pro bono is not just working for free, it’s consciously giving for free: giving of our time and talents to deserving nonprofits who’s jobs are to give of themselves every day; steadfastly giving back to our communities what they have so graciously given us — a chance to make the world a better place. As I reflect on CreateAthon and all the good that was done last week, I realize that not all work done for free is worthless or a devaluation of our creative talents. Pro bono work can in fact have far greater value when done for the benefit of other do-gooders. It’s this spirit of giving back, this CreateAthon, that continues a cycle of good in our community. This is our ever-so-small contribution to the continuing rotation of the great world around us. And for the joy set before us, we will do it again and again.

Game Day, WECO-style!

Hold on

Technology is increasingly permeating our daily lives, making routine tasks quicker and easier to accomplish while also offering up more distractions. This fact is made evident in even the most mundane of places — the dinner table — where phones have become as commonplace as a fork and spoon. Manwich has taken notice of this and seemingly found a solution that not only paints their product in a positive light, but also encourages families to put down their smartphones and video game controllers in order to spend real quality time together.

The phrase found at the end of these Manwich commercials, “hold on,” invites viewers to slow down and enjoy life (and a Manwich while you’re at it). This sentiment is not often found in today’s fast-paced “do-everything-at-once” advertisements. The resulting Manwich message — delivered flawlessly by none other than manly man himself Ron Swanson — sticks to your gut like saucy hamburger meat, positioning Manwich as a company committed to family values; a company who believes in the importance of stopping to smell the roses (or the meat sauce).