It’s no surprise Americans are philanthropic. What is startling? In many families, the inclination to give generously ends at Mom and Dad. The torch of philanthropy isn’t reaching the next generation. In fact, many children aren’t included in conversations about household giving. Riggs Partners sought a way to get families talking.
Our strategy:
1. Turn an idea into an initiative.
Cathy Monetti knew her family wasn’t the only one struggling to teach children the value of philanthropy. As a mom, she knew her solution — an idea called Talk About Giving — was right on the money. She also knew the initiative was perfect for the Central Carolina Community Foundation.
