2. Hijack a CreateAthon application.
When the nonprofit requested an anniversary campaign for their CreateAthon application, we saw an opportunity to bring the initiative to life. The foundation was thrilled to learn CreateAthon teams would focus nearly 100 percent of the night’s efforts on developing, planning and kickstarting the Talk About Giving initiative for them — all pro bono.
3. Create something worth talking about — fast.
An early brainstorming session during the 24-hour event uncovered a key strategy: families share and connect at play. So one creative team focused on creating a Talk About Giving game, a 60-card deck of colorful question cards supported by an educational booklet.