5. Get families talking, together.
We introduced Talk About Giving as user-driven movement with digital and social media components. The blog provides ongoing advice and examples for families who hope to raise generous, community minded children. From the website, parents can publicly share their intention to make philanthropy a family value and buy the 60-question game. Through the generosity of a local family foundation, the foundation was able to produce the game, market it and staff a position to manage the online effort.