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From phone to front of the line: Incentivizing app adoption

In early 2012, QSR Magazine, a leading restaurant publication, predicted mobile ordering as a top trend for the year. Months prior, Moe’s Southwest Grill had nationally launched an ordering app which struggled to gain traction. The cause? Numerous fields of required user data made signing up a tedious, regularly abandoned task. Moe’s Columbia requested a local campaign to overcome the registration barrier and jumpstart app usage across their six metro area locations.