CreateAthon onCampus is the university model of our 24-hour pro bono professional creative blitz, CreateAthon. This summer the university program’s director, Peyton Rowe, was accepted to study “design for social change” at the prestigious School of Visual Arts in New York City. An incredible opportunity with a hefty price tag, we saw this as an opportunity to support CreateAthon onCampus and experiment a bit on the social networking site Facebook. What would happen if we reached out to Peyton’s former students with a request for financial support? If the ask were a modest $10 — manageable for most college students — could we raise enough to help offset the cost of Summer School in The Big Apple for this beloved university professor? Could we raise awareness of CreateAthon?