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Turn an idea into an initiative

Riggs Partners Founder Cathy Monetti had long been thinking about ways to be sure the need to give was passed along as a value in her family. So when the Central Carolina Community Foundation applied for CreateAthon and requested an anniversary campaign, she saw an opportunity to do something bigger. She pitched the idea of a public service campaign that would encourage parents to include their children in their conversations about philanthropic giving, and Riggs Partners committed to focusing nearly 100 percent of the night’s efforts on developing, planning and kickstarting this little idea. Talk About Giving was born.