3. Engage them
With a new brand strategy and message platform in place, it was time to engage our constituents in the movement. Working with strategic partner keelysaye.com, we launched the state’s first Virtual March on the Statehouse, driven by an inbound marketing program that put an SEO infrastructure and social media program to work.
We supplemented these digital tactics with traditional PR efforts and landed coverage in more than 215 media outlets, giving our client — and the issues they work so hard to address — national visibility.
Consumer engagement January – March
Total web visits — 9,329
Page views — 26,498
Average time per page — 00:01:12
Traffic source links — 248
Increased total Tell Them membership — 6,556
Facebook fans added — 2,286
Facebook fans over age 25 — 71%
Twitter followers — 627
People recruited to the Virtual March — 3,966
Virtual March emails sent — 382
