Schools, community groups and nonprofits often call on restaurants to donate food, coupons or funds to support their local endeavors.
Our franchisee clients have big hearts and a keen understanding of the importance of giving back to the community. But the administration associated with those requests was a bear. So Riggs Partners stepped in with a corporate social responsibility strategy that addressed the needs of the community while freeing the franchisees to focus on running the restaurants.
The Moe Bucks strategy has been a great success, allowing Moe’s to support more community projects and gain more goodwill than ever before.