People who love Moe’s love Moe’s. So we took full advantage of that phenomenon for our local franchisees and began building an online community of Moe’s followers via Facebook. With the slightest bit of Facebook advertising and lots of well-planned microblogging, our franchisees’ fan page continues to attract followers daily.
What’s driving that growth? Steady integration of content, events, and online contests with featured product promotions. The key is keeping it simple, strategic and frequent, which demands paying close attention to the content that is really resonating with consumers.
One of our most successful social media endeavors, The USC Facebook Challenge, worked by connecting with a very specific target audience.