Spread the word
The easiest of the promotions was to engage existing Moe’s Columbia Facebook fans with status updates that announced the challenge and encouraged fans to promote the event to friends. Bearing free gifts of chips and salsa, we approached prominent student organizations and asked them to promote the challenge on their Facebook pages. We also ran ads in print and online publications of the student newspaper, The Daily Gamecock. In-store signage kept a count of total Facebook fans as the number increased, and the event garnered local news coverage.
