Riggs Partners

Category Archives: Social Media

posted by Keely

May 08, 2013 @ 1:31pm

Social Media for Social Good: Top 3 Faves

Here at Riggs Partners, we appreciate corporations who invest in social responsible campaign strategies. Social good is in our DNA, and it’s apparently in these corporate brands as well. Kudos to L’Oreal, Secret, and Dove for these top 3 uses of social media for social good:

1. L’Oreal Paris Women of Worth

The Women of Worth program sponsored by L’Oreal Paris celebrates everyday women who follow their true passion to make a difference in the world. Each year since 2006, ten women are selected and recognized for their extraordinary community service efforts. L’Oréal Paris makes a $10,000 donation to each of the selected Honorees to support their work. Additionally, one Woman of Worth Honoree and her cause is selected by public vote as the Women of Worth National Honoree, receiving an additional $25,000 donation for her charity of choice.

Social Media Take-Away:

With more than 2 million followers on their primary Facebook page and 21,000+ followers on the Women of Worth official Facebook page, L’Oreal Paris is giving new meaning to their slogan, “Because You’re Worth It.”

2. Secret’s Mean Stinks

Secret thinks that being mean stinks. That’s why they have ganged up for good to help end girl-to-girl bullying. The campaign includes a series of challenges, films, a gallery, tips and tools, and encourages girls to interact with each other online to stand up against bullying together.

Social Media Take-Away:

Mean Stinks integrates visual and multi-media content seamlessly across various digital platforms with fully branded channels on Twitter, Facebook, Pinterest and YouTube. Secret’s official corporate Facebook page with more than 1.6 million followers includes a Mean Stinks tab that hyperlinks to various interactive opportunities within the campaign. Twitter channels are integrated using hashtags such as #gangupforgood and #bluepinky, and visual content is shared through Pinterest while video content is shared through YouTube.

3. Dove Real Beauty Sketches

“Imagine a world where beauty is a source of confidence, not anxiety.” Women are their own worst critics with studies showing only 4% of women consider themselves beautiful. Dove decided to conduct and document a social experiment that proves to women something very important: You are more beautiful than you think.

Social Media Take-Away:

With over 45 million Youtube views, Dove’s commitment to building positive self-esteem has inspired women and girls to reach their full potential far and wide. Dove features a “Social Mission” tab on their Facebook page of more than 14 million followers where they encourage discussion about beauty, confidence and self-esteem. The “Self-Esteem Wall” includes downloadable tools and discussion guides as well as a nomination form to share a story about an unstoppable girl. You can even join the conversation on Twitter by following the hashtag #WeAreBeautiful.

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posted by Julie

Apr 24, 2013 @ 1:51pm

Monsterlicious.

I’d never heard of Stefan Mumaw before last week, but in the span of about an hour he crystallized what marketing has become and what it has the potential to be.

An ad agency creative director, Stefan is the author of a book called, Chasing the Monster Idea. His presentation focused on the seven characteristics of monster ideas. So just exactly what is a monster idea? Here’s his definition:

“The truly monster idea is more than just good; it transcends the boundaries of the problem to solve it so simply and so powerfully that it almost sells itself. It’s the campaign idea that grows on its own, powered by those evangelists who first discover its true value, and it forces everyone else to catch up with it—if they can.”

I’m not going to share his seven characteristics — he shares them in his book. You can download the first chapter free here or get the whole schmere here. Instead, I’ll share my biggest takeaway from his presentation.

In the past, marketers have tended to throw everything inside the kitchen sink and then throw it at a consumer hoping something — anything — might stick. Now we weren’t always quite that ham-fisted. Sometimes we presented them with one unique selling proposition in the form of a creative execution or campaign. Regardless, we told them what we wanted them to know. The goal was to sell them on something.

While we were busy deciding what we wanted them to know, consumers were being rewired. The Product no longer holds weight with them. What does is the other stuff: how that product makes someone feel or the problems it solves. They are not being sold to; they are buyers. Most important of all is the acknowledgement that the marketing universe has shifted into new territory: consumers recognize and often filter out push-style messages.

Stefan’s answer to reach this new breed of consumers is to pique their curiosity and then reward their effort with a good experience.

Marketing with the goal of making people curious? That itself is a monster idea.

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posted by Cathy

Mar 19, 2013 @ 2:44pm

RP Welcomes Inbound Marketing Specialist Catherine Doyle

How pleased we are to (officially) welcome Catherine Doyle to Riggs Partners! A protege of RP Inbound Marketing Director Keely Saye, Catherine is an Inbound Marketing Specialist who will work with RP clients on Cross Channel and Inbound programs.

A native of Tulsa, Catherine is a graduate of the University of South Carolina where she served on the executive boards of Zeta Tau Alpha, Mortar Board and Dance Marathon. She also wrote for Garnet & Black, Discover Carolina, InterCom, and served as writer and publisher for The Odyssey.

Bonus? Catherine is working toward certification as a yoga instructor. Needless to say her Zen demeanor graces the WECO in a most elegant—and calming—way.

Welcome, Catherine!

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posted by Cathy

Feb 26, 2013 @ 8:20am

Welcome, Keely Saye!

Keely Saye

I remember the first time I met Keely Saye. It was CreateAthon 2007. At the time she served as chair of Columbia Opportunity Resource, an energetic group committed to making Columbia a better place to live through the engagement of its young professionals in community and civic service. That year, COR was a CreateAthon client, and Keely and I spent a good bit of time talking about ways to make the organization more relevant and visible in the Midlands.

This girl has it going on, I thought in our very first meeting. By our second and third, I knew she was One to Watch. Keely was one of a handful of people I’d met in 30 years with superstar potential— strategic, smart as a whip, willing to think deeply enough to ask the right questions. And even as a CreateAthon client, she pushed. (I do love that.)

In time Keely became an entrepreneur, founding keelysaye.com, a company devoted to Inbound Marketing. It was the new frontier of digital communications, a real Wild West of our industry. Keely knew her stuff. A certified Inbound Marketing specialist, she launched keelysaye.com with passion, intelligence, and credentials.

The company grew quickly as she and her team provided strategy, development, training and management of cross channel digital programs to clients across the Southeast. She also served as our Strategic Partner in the arena of Inbound Marketing, working with Riggs Partners clients and, serendipitously, during CreateAthon.

Keely loved us; we loved her. (That much was certain.) The combination of her inbound smarts with our focus on brand development and management seemed to us a match made in heaven. And so we asked.

We’re so thrilled she said yes.

With Keely Saye as our Director of Inbound Marketing, we’re expanding the services we provide in-house to include:

SOCIAL MEDIA
Social Media Strategy
Social Network Development, including Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube and more
Blogroll Development
Microblog Scheduling
Live Engagement Practices
Online Influencer Engagement
Social Media Campaigns

INBOUND
Content Marketing
Lead Nurturing
Email Marketing
Conversion Campaigns
Search Engine Optimization
Search Engine Marketing
Analytics Reporting

as well as

MULTI-CHANNEL MARKETING PROGRAMS, including
Brand Consulting
Brand Strategy Development
Marketing Programs
Website Development

With Keely now on board, there is much more in the works. In fact, we can hardly wait until tomorrow!

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posted by Teresa

Feb 19, 2013 @ 7:10pm

RP Goes Gold, Silver and Camo at 2013 ADDYs

It’s well known that no one loves a good dress-up party more than the Riggs Partners clan. So when the Columbia AAF folks announced a Reality TV theme for the 2013 ADDY® awards gala, we harnessed our love of country and camo and showed up to the soiree on Saturday, February 17 as none other than DUCK DYNASTY.

West Columbia's finest checkin' in at the WECO

After a quick Sears Family Portrait session, we traveled en masse to 701 Whaley to join our comrades in the communicating arts for an evening to celebrate the best creative marketing in the Midlands. As pleased as we already were with our fashion sense, we were more than a little giddy with the lineup of awards that came our way in recognition of our work in 2012.

Riggs Partners received a total of 11 awards during the evening:

Special Judges Award for Excellence in Annual Report – Palmetto GBA Annual Report

Special Judges Award for Excellence in Radio – Express Oil Change Radio Campaign

Gold ADDY – Palmetto GBA Annual Report

Gold ADDY – Express Oil Change Radio Campaign

Gold ADDY – Lukas, Nace Gutierrez & Sachs Website

Gold ADDY – Bug Outfitters* Logo

Silver ADDY – Central Carolina Community Foundation Annual Report

Silver ADDY – Goodwill Industries of Midlands/Upstate SC Annual Report

Silver ADDY – Goodwill Industries of Midlands/Upstate SC Outdoor Campaign

Silver ADDY – Pulliam Morris 50^th Anniversary Announcement

Silver ADDY – 52 Windows Event Poster

*official camo outfitter to the RP stars

the ADDYs were biting that day

We were thrilled to be recognized for our work across such a broad array of disciplines, and especially pleased to have Joy Skinner and Bartley Boswell from Palmetto GBA on hand to accept top honors for the Palmetto GBA annual report. Our sincere thanks go to them — and all RP clients — for allowing us to be part of such great work.

Twenty-five years after C.C. Rigg’s received Best In Show at our very first appearance at the ADDYs, the 2013 ADDYs were one for the record books and the photo album.

(Did we mention we were the Best In Show Costume Contest Winners? Well, we do have a standard to uphold.)