CreateAthon delivers for nonprofits again.

On Thursday, September 20, a group of workers gathered in West Columbia. They began when most workdays do, but they didn’t stop when most others called it a day. They worked all day and all night for nine nonprofits — one as far away as Michigan.

The WECO was again home base for the 15th annual CreateAthon, an epic 24-hour probono event imagined by two women in 1997 – one that’s spawned a national network of generosity. The late-night brainstorm of Cathy Monetti and Teresa Coles is now a national corporate social responsibility vehicle. This year, 25 companies, colleges and universities, and creative collectives adopted the model throughout the year – many during National CreateAthon Week, September 17-21, 2012.

What did 41 inspired professional volunteers accomplish in just 24 hours? This:

  • 11 : collateral pieces (soup-to-nuts)
  • 5 : social media strategies with supporting graphics
  • 5 : Powerpoint presentations
  • 4 : logo designs (from scratch)
  • 4 : website (IA, design and content)
  • 4 : full letterhead/ID packages
  • 3 : brand strategies
  • 2 : logo refreshes
  • 2 : fundraising theme ideas
  • 2 : outdoor campaigns
  • 2 : sticker designs
  • 2 : brand standards handbooks
  • 1 : brand re-naming
  • 1 : marketing strategy
  • 1 : campaign creative concept
  • 1 : website content refresh
  • 1 : fully-written website
  • 1 : video (on-the-fly)
  • 1: brand jewelry design

Don’t mistake the real value of CreateAthon. It isn’t quantity. It’s the joy we bring to over worked, underpaid nonprofit staffers. It’s the hope we bring to a group that wants to raise money but doesn’t know where to begin. It’s the services we bring to life – programs that shelter pets, help children grow, protect the rights of individuals with disablities, help families in crisis and so much more.

CreateAthon is a buffet of brilliance for people who get by with what they have year after year so others need not go without.

We’re not here to create a truckload of marketing stuff the world doesn’t really need. The heart of CreateAthon is our nation’s nonprofits. Their hard work is what our world cannot afford to be without.

This entry was written by Julie Turner, posted on September 27, 2012 at 6:50 am, filed under Business, Community, CreateAthon, CSR, Nonprofits, R-blog, Social Consciousness and tagged , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.

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