CreateAthon Goes to Washington

Not once in the last 14 years did I ever dream of doing what I’m about to do: Go to Capitol Hill to talk about CreateAthon. It comes in the form of the launch event for A Billion + Change, a national campaign to mobilize $1 billion of pro bono services by 2013.

This morning, I will attend a kick off breakfast in the Russell Senate Office Building hosted by Sen. Mark Warner, honorary chair of the initiative. Later on, I’ll participate in a panel discussion alongside leaders in corporate social responsibility from companies who are also involved in the program. I’ll be asked to share our experiences with CreateAthon as a model for how a small business can generate large-scale probono impact.



So how does a Billion + Change work? Participating companies define a pledge amount toward the cause and report on their progress throughout the initiative. A majority of the companies involved are major corporations with significant CSR programs, like HP, Microsoft, IBM, Walmart, and Discovery Channel.

On behalf of CreateAthon, we’ve pledged to more than double the number of partner agencies, universities and professional organizations involved in the program. Our estimates tell us if we reach this goal, we will move from generating approximately $2.3 million in pro bono services each year to an annual impact of $5.6 million.

As if it couldn’t get any better, I’m joined today by none other than Peyton Rowe, Chief Evangelical Officer of CreateAthon. She’s just in from Richmond, and we are truly beside ourselves with the prospect of meeting so many folks who are committed to sharing professional talents for social good.

So know that today, the CreateAthon story will be told from the one place in America that was most meant to inspire servant leadership. Who knows? Maybe some good karma will rub off down the street.


This entry was written by Teresa Coles, posted on November 3, 2011 at 9:30 am, filed under Business, CreateAthon, CSR, News, Social Consciousness and tagged , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.

6 Responses to “CreateAthon Goes to Washington”

  1. Posted on November 3, 2011 | Permalink

    You go girls!

  2. Jane Browe
    Posted on November 3, 2011 | Permalink

    I am so proud of Riggs Partners & CreateAthon. This is exactly how Capitalism should work – profitable use of our talents AND giving to help those in need. What a great vision you had 14 years ago, Teresa. I’m hooked. And contemplating my own personal pledge to this effort.

  3. Posted on November 3, 2011 | Permalink

    Totally cool. In Virginia, Warner funded several incubators in rural areas from which small businesses emerged. It was good policy and good politics. He gets that harnessing business leaders to assist communities with CreateAthon type projects has to substitute for public sector spending that is rapidly drying up. Hit ‘em hard, because corporate profits are at record levels. They can afford to give a little back to the community. Good Luck!

  4. Teresa Coles
    Posted on November 3, 2011 | Permalink

    Thanks so much for the kind comments, guys. It was an amazing day, and we’re overwhelmed by the positive response to CreateAthon as a pro bono model for small businesses!

  5. Posted on November 3, 2011 | Permalink

    It’s Mr. Deeds goes to Washington….but set in Present day. How exciting for the Riggs gang to take this brilliant concept to the next level and get attention of our leaders and get others on board! I’d love to be a fly on the wall to watch and take in all of the great energy!

  6. Tonia
    Posted on November 4, 2011 | Permalink

    Congratulations! This is so great. I am continually amazed by the awesomeness of CreatheAthon and RIGGS Partners. You guys ROCK!