New Work: Hilton Head Island Visitor and Convention Bureau
Corporate Social Responsibility (CSR), is a fancy name for the acknowledgement that businesses, as well as individuals, have an important role to play in bettering the world around us. Our friends at the Hilton Head Island VCB  have embraced the concept and are one of the first corporate destinations in the country to offer a customized CSR component to their Meetings and Groups packages.
It works like this. A company plans a meeting, or retreat, on Hilton Head Island. A community service project is incorporated as part of the event package, and the group is matched with a participating United Way of the Lowcountry organization. During their time on Hilton Head Island, the group of 10 to 100 people works together on the specified project, such as a Habitat build.
Our assignment was to package, and promote, The Hilton Head Difference.
The Hilton Head Difference direct mail, sent to meeting planners
