How a Starbucks Salted Caramel Mocha Turned Me Into A Marketer

It was one of those perfect Charleston weekends, the sort that makes you wonder why you don’t getaway more often. Two glorious days filled with time to relax and recharge, a new locale, a changed perspective. Then Sunday morning, just before hopping back on I-26 toward Columbia, we stopped at Starbucks for Indulgence Coffee.

I knew what that magic cup would hold for me long before I made my way through the front door.

Nonfat Pumpkin Spice Latte Grande, No Whipped

It was finally October, after all.

We approached the counter, and right there in the form of Free Sample was this:



That sounds good, he said, and I nodded in agreement. Wanna give it a taste?

Oh. My. Goodness. And just like that my Nonfat Pumpkin Spice Latte Grande, No Whipped became a Salted Caramel Mocha Grande, and I loved every sip.

Why do I share this story here on this marketing blog? The Free Sample strategy is nothing new, after all. I share it because of what I did next.



With hardly a second thought I snapped a photo, then posted it to my Facebook page. With that simple act I personally endorsed a new seasonal Starbucks flavor to my more than 600 Facebook friends—and 14 people reinforced my commentary.

That, my friends, is social media pay dirt for a brand.

What a thrilling time  this is to be a marketer.  What a remarkable time to be a consumer!

And how incredibly powerful it is when the consumer becomes both.

This entry was written by Cathy Monetti, posted on October 10, 2012 at 9:55 am, filed under Branding, Consumer Behavior, Musings, Offerings, Perspectives, R-blog, Social Consciousness, Social Media and tagged , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.

Comments are closed.