New Work: Poochapalooza
CreateAthon clients The Heartworm Project and PAALS (Palmetto Animal Assisted Life Services)





These fantastic organizations co-host a fundraising event they describe as a “poker run-style dog walk.” At least until our CreateAthoners looked over the list of activities and deemed the description lacking. It’s an entire afternoon of dog party! A dog fest! A day where dog is king! And Poochapalooza was born.
Work included identity, two custom illustrated posters (Lauren Bowles) an event website, and a promotional lawn sign.
CreateAthon Poochapalooza Creative Team: Lauren Bowles, Katy Miller, Cathy Monetti, Jay Coles, Julie Turner, GP Worrell, Jason Smith
Special thanks to our printers, The Half and Half of Columbia, SC


The Heartworm Project is a volunteer nonprofit organization that provides medical care for shelter animals in need. The Heartworm Project’s original goal was to treat heartworm positive dogs at local shelters who were scheduled to be euthanized because of their illness. But they’ve expanded their mission to include any medical attention that shelters cannot provide to dogs and cats of all ages.
PAALS (Palmetto Animal Assisted Life Services) is a nonprofit organization that serves the community by training assistance animals to help individuals with disabilities other than blindness or deafness. The animals assist with educational and recreational activities for those with social needs and certain physical disabilities.
- Lauren Bowles
















