Riggs Partners

10 lessons from Social Crush, Day 2, Part 1

It is the grand gift of a new communication paradigm that has left many of us feeling overwhelmed rather than in-the-digital-know. Starting tomorrow, and every morning following, ask yourself:

What is it that we can stop doing?

Repeat with me so I will know you heard correctly:

What is it that we can stop doing?

According to Kipp Bodnar from Hubspot, a presenter who knows a thing or two about magnetic content, it goes like this:

Experiment. Track. Then STOP (if it is not working), or DO MORE (if it is working).

the gospel according to Kipp

Does this rock your world the way it does mine? I can’t remember a single time in any aspect of my life, personal or professional, when I was encouraged to just give something a try to see what happened, knowing full well I had permission to simply STOP if things didn’t work out as I planned. This concept (is that even the right word?) is truly a game-changer, and I believe it will impact the way we create, innovate and evaluate across a broad business — if not cultural — spectrum.

Needless to say, it is the biggest Day Two takeaway for me from Social Crush, an incredible, all-encompassing seminar held this week in famously hot Columbia, South Carolina. Here are a few more:

2.  People don’t like to be marketed to. They like to have their problems solved.

3.  Kipp’s Formula for Success (and I believe anything he says)

• Get the basics right
• Maximize content discovery
• Create conversion ubiquity
• Test and fail fast
• Optimize for maximum leads

4.  Ebooks and webinars rock.

5. You can get it done 15 minutes a day. (Okay, maybe I don’t believe everything he says.) But here goes:

• 5 minutes Twitter/Facebook
• 5 minutes LinkedIn answers/groups
• 5 minutes Google alerts

Remember, monitor, then spend time where it is working!

6. You must have a schedule for what you are going to publish.

7. You can never publish too much stuff if your content is good.

8. Make it clear what you want your reader to do. Make it clear if you stand six feet away from the computer.

a lot of good stuff in here

9. It’s important to have a rhythm to your posts.

10. The web compounds over time, just like a 401(k). The results are exponential. Keep at it.

So that was just Kipp’s presentation, and there were three following it, including great tips on legal, SEO, new tools, blogging and more. Another day, another post.

Until then.