New Work: Goodwill Industries
Nobody gets more out of it than Goodwill. After spending several months in Discovery and Brand Development for this new RP client, of that we are sure.
A donation of I no longer need it toys, clothing, household goods, furniture, computers, books and more ultimately funds job training and placement services for thousands and thousands of people. In fact, Goodwill of the Upstate/Midlands spends 92¢ of every dollar they make on this mission.
It’s both an honor and a pleasure to work with our friends at Goodwill, sharing their brand story and reminding people around the state that a donation to Goodwill is a donation well made.
More to come as this cross-channel branding campaign makes its way to the marketplace!
