We’ve been busy creating new work for Paradise Valley Estates, a continuing care retirement community in beautiful Northern California just south of Napa Valley. After we conducted several discovery sessions, we developed brand positioning and message strategy. We designed and updated logos and created a fresh new identity package as well as print advertising and a sales collateral system . The campaign emphasizes the fact that residents can enjoy an active and adventurous lifestyle at Paradise Valley Estates. We enlisted the talent of photographer George Fulton, who captured the personality of PVE beautifully. And going live very soon will be a new website by our WECOmates truematter. Thanks to everyone involved on this project!
This entry was written by Ryon Edwards, posted on January 24, 2012 at 9:35 am, filed under Branding, Design, New Work, Offerings and tagged brand identity, Brand Strategy, Branding for Seniors, Northern California, Paradise Valley, Paradise Valley Estates, Senior Living, Senior Living Community. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.