A power-packed website for a powerhouse brand.
I’ve written websites before. Plenty of websites. Never, however, have I written one quite on par with one recently launched by design-build powerhouse Haskell, www.haskell.com.
The site was planned, designed and implemented by truematter — my fellow WECO mates and all-around usability hotshots. All of their Interweb magic spun off of some great brand platform development work done by the fine folks at Riggs Partners. Me? I threw in a handful or a thousand of words and followed those truematterian character counts to a tee.
Haskell’s new website was a labor of love so big it crossed weeks, months and a couple of seasons. One of the big constants throughout the massive project? A fantastic client. Throughout the project, Haskell folks researched, listened, debated, trusted, edited and, in the end, grew their brand on a level where too few companies have the chutzpah to tread.
We were thrilled to launch the website to great success a few weeks ago. But last week we were called down to Jacksonville for something brand teams don’t get to do a lot of any more: celebrate.
During the trip, our client team shared a few highlights that have come to pass since the site went live. As a whole, the company was proud. The new website was the talk of the elevators, cafeteria, jobsites and countless inboxes. We also learned it had already been a very effective lead development tool. Within hours of the launch, a new business lead. Within days, yet another.
The launch of a useful website carries a great feeling of pride. Doing it on a level that’s this polished and usable, just ratchets up the awesome factor. What’s best, though, is that the entire project was a best-practice lesson in teamwork.
We believed what we were doing mattered. And sometimes that’s the best sauce of all.
