A power-packed website for a powerhouse brand.

I’ve written websites before. Plenty of websites. Never, however, have I written one quite on par with one recently launched by design-build powerhouse Haskell, www.haskell.com.

The site was planned, designed and implemented by truematter — my fellow WECO mates and all-around usability hotshots. All of their Interweb magic spun off of some great brand platform development work done by the fine folks at Riggs Partners. Me? I threw in a handful or a thousand of words and followed those truematterian character counts to a tee.

Haskell’s new website was a labor of love so big it crossed weeks, months and a couple of seasons. One of the big constants throughout the massive project? A fantastic client. Throughout the project, Haskell folks researched, listened, debated, trusted, edited and, in the end, grew their brand on a level where too few companies have the chutzpah to tread.

We were thrilled to launch the website to great success a few weeks ago. But last week we were called down to Jacksonville for something brand teams don’t get to do a lot of any more: celebrate.

During the trip, our client team shared a few highlights that have come to pass since the site went live. As a whole, the company was proud. The new website was the talk of the elevators, cafeteria, jobsites and countless inboxes. We also learned it had already been a very effective lead development tool. Within hours of the launch, a new business lead. Within days, yet another.

The launch of a useful website carries a great feeling of pride. Doing it on a level that’s this polished and usable, just ratchets up the awesome factor. What’s best, though, is that the entire project was a best-practice lesson in teamwork.

We believed what we were doing mattered. And sometimes that’s the best sauce of all.

This entry was written by Julie Turner, posted on September 17, 2012 at 8:59 am, filed under Branding, Business, Cross-Channel, Design, Interactive, New Work, R-blog and tagged , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.

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