Gotham: the new Helvetica

Man, I love the typeface Gotham and the foundry that created it: Hoefler and Frere-Jones. Gotham’s a great design and has been used successfully for many companies and organizations since its release back in 2001.

The problem is that it’s just been overused — and yes, I’m guilty.

In a world where distinctiveness and originality is more important than ever, it’s hard to justify using a typestyle that is reaching Helvetica-like status. Typography trends come and go, and Gotham has had an amazing run. From my perspective, it’s just time to move on.

This entry was written by Ryon Edwards, posted on June 4, 2012 at 7:00 am, filed under R-blog, Rants and tagged , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.

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