A Little Christmas Story
I was digging through the attic earlier this week looking for a box in which to wrap a Christmas gift. I came upon this one and had my annual thought regarding it:
I can’t use that box. I love that logo too much to just let that box go.
the coveted box
And then I had a little talk with myself about how ridiculous I was being. How completely over-the-top consumeristic to hold on to a BOX.
But it does speak to the power of a really great identity, doesn’t it?
