We’re still sticking together.
The concept of community was very different in the 1950’s. It was a physical place where a group of people lived. It probably had sidewalks and a few white picket fences. But the most important feature was the cluster of people who interacted with each other to form this place.
Many of today’s most successful communities are nowhere to be found, per say. Their address starts with www but their sense of community is as strong and solid as a 1950’s ranch home.
It’s been an interesting evolution to experience. The shift from push to pull is a welcome change for most. Our world is more open. There are more people, more ideas and more opportunities than ever before. Especially when it comes to communities and audiences.
Love bacon? Handmade gifts? Restoring BMW’s? Knitting? Knitting clothes? Knitting clothes for dogs?
It’s interesting we now have so many more spaces to join with other likeminded people. We have professional and social sets we can select and sort at will. And always on our own terms.
The community concept hasn’t gone anywhere. Even better, it will continue to grow and evolve.
In short, the world is becoming more niche, and responsive brands have to embrace this. Differentiating, often to the exclusion of some, is paramount to relevance in today’s highly defined online communities.






























