Haskell Selects Riggs Partners and truematter
Riggs Partners and truematter have been tapped to lead a new brand marketing initiative for Haskell, one of the nation’s leading integrated design-build firms practicing in the general building and civil infrastructure markets. The company is headquartered in Jacksonville and is the largest privately held construction firm in Florida.
Riggs Partners will direct the formation of an evolved brand strategy for Haskell, while interactive usability consultancy truematter will lead the development of a new corporate website to launch the brand. The companies are working as part of a corporate-wide Brand Team to manage the initiative.
“We brought Riggs Partners and truematter on to help us align the Haskell brand with the strategic vision and operational growth goals of our company,” said Jim O’Leary, group president of Haskell. “We look forward to working with them in repositioning Haskell effectively in the new economy.”
Riggs Partners has worked with other divisions of Haskell prior to the branding assignment, including those serving the senior living and healthcare markets. “We’ve enjoyed working on Haskell projects for several years, and are very pleased to be assigned to help lead the evolution of its brand strategy,” said Teresa Coles of Riggs Partners. “We’re equally thrilled to have truematter working side-by-side with us to bring the brand to life in the digital space.”
Rusty Farrell and Dean Schuster, principals of truematter, will lead their company’s efforts in developing a website strategy for Haskell that optimizes the user experience. “Haskell is an exceptional company, and there’s great work on the horizon,” said Rusty Farrell. “It’s a privilege for us to serve on their team.”
