Riggs Partners Present CreateAthon 2010 Short Film

Riggs Partners is excited to debut William Huang’s CreateAthon 2010 short film. The six-minute film offers a peek into the creative highs and lows of this year’s all-nighter. Huang joined us for the full 24 hours to record what really happens when a bunch of creative people spend the night together. We’re so pleased with how his beautiful film truly captures the spirit of CreateAthon. If you missed this year’s CreateAthon, watch the film to experience the energy, the brainstorms, the tired smiles—and the reason we’ll do it all over again next year.

CreateAthon is a 24-hour, work-around-the-clock creative blitz during which marketing, advertising and public relations firms provide nonprofit marketing services on a pro bono basis. Riggs Partners launched CreateAthon in 1998; since then, over 73 agencies nationwide have participated in the annual initiative.

You can view the short film here.