Riggs Partners Teams Up with The Sunshine House
Riggs Partners is pleased to introduce their first work for a new client, The Sunshine House. The Sunshine House is a national brand of early education centers. As a result of tougher economic times, the childcare development industry has contracted in the last few years. Riggs Partners was selected to help The Sunshine House become more competitive in a crowded market.
After walking the brand through a disciplined strategic process, the team determined a new brand positioning for The Sunshine House: support for families. The first campaign, which launched this July, introduces the shift in brand messaging from kid-centric to family-focused.
The campaign is complemented by a retail partnership with Kohl’s, designed to demonstrate this support in a way that adds value for parents while elevating The Sunshine House brand.
To learn more about The Sunshine House or the Kohl’s retail partnership, please visit sunshinehouse.com.
