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	<title>Riggs Partners &#187; Clemson University</title>
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		<title>A Good Night&#8217;s Sleep</title>
		<link>http://www.riggspartners.com/r-blog/2offerings/a-good-nights-sleep</link>
		<comments>http://www.riggspartners.com/r-blog/2offerings/a-good-nights-sleep#comments</comments>
		<pubDate>Wed, 09 Nov 2011 21:00:16 +0000</pubDate>
		<dc:creator>Cathy Monetti</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Musings]]></category>
		<category><![CDATA[Offerings]]></category>
		<category><![CDATA[Perspectives]]></category>
		<category><![CDATA[cathy monetti]]></category>
		<category><![CDATA[Clemson]]></category>
		<category><![CDATA[Clemson University]]></category>
		<category><![CDATA[hotel branding]]></category>
		<category><![CDATA[Main Street Greenville]]></category>
		<category><![CDATA[Poinsett Hotel Greenvile]]></category>
		<category><![CDATA[riggs partners]]></category>
		<category><![CDATA[The Peace Center]]></category>
		<category><![CDATA[Westin]]></category>
		<category><![CDATA[Westin Poinsett]]></category>

		<guid isPermaLink="false">http://www.riggspartners.com/?p=5627</guid>
		<description><![CDATA[Here's what I find interesting. How many centuries did it take before the hotel industry realized a comfortable bed is a vital part of their offering?]]></description>
			<content:encoded><![CDATA[<p>This is quite a special day for me. After a great morning meeting with our spectacular Greenville-based client, <a href="http://www.goodwillsc.org/">Goodwill Industries of the Upstate/Midlands SC</a>, I am spending the afternoon/evening enjoying one of my favorite locales on earth: Main Street Greenville, SC. What&#8217;s more, my daughter—a college student I no longer see often enough—is driving from Clemson University to meet me for the night. We shall stroll the West End, windowshop, eat a fabulous dinner somewhere along the way (Who can say where? There are so many remarkable options along this famed route.), then enjoy Gavin DeGraw and David Cook at The Peace Center.</p>
<p>Later, perhaps after coffee and dessert, we&#8217;ll make our way back to the Poinsett Hotel, where we&#8217;ll talk late into the night about all the goings-on in her life, which has no doubtedly changed significantly since she made the transition from high school student to college girl this fall.</p>
<p><a href="http://www.riggspartners.com/wp-content/uploads/2011/11/westin.jpg"><img class="aligncenter size-full wp-image-5633" title="westin" src="http://www.riggspartners.com/wp-content/uploads/2011/11/westin.jpg" alt="" width="400" height="533" /></a></p>
<p>When I planned this outing, I recognized what a Life Moment it would be for me, and hopefully, for her. I intentionally chose this historic hotel, and sitting here in the room, waiting for her to arrive, it feels just right. The bellman was courteous and helpful, check-in was a breeze, and the room is Exactly What I Wanted.</p>
<div id="attachment_5628" class="wp-caption alignright" style="width: 250px"><a href="http://www.riggspartners.com/wp-content/uploads/2011/11/1.jpg"><img class="size-medium wp-image-5628 " title="IMG_4074" src="http://www.riggspartners.com/wp-content/uploads/2011/11/1-300x300.jpg" alt="" width="240" height="240" /></a><p class="wp-caption-text">doesn&#39;t it make you want to slip in and curl up?</p></div>
<p>Even the ride up the elevator was worthy of note. A sweet lady who had been working in the lobby rode up with me and offered this perspective:</p>
<p><em>Wait &#8217;til you feel that bed. It is heaven.</em></p>
<p>Here&#8217;s what I find interesting. How many centuries did it take before the hotel industry realized <strong>a comfortable bed </strong>is a vital part of their offering?</p>
<p>Today there is a comfortable bed war going on between many national chains. Not only that—<a title="Hampton Inn Bed Linens" href="http://www.hamptonhomecollection.com/">many, including Hampton Inn,  now sell their own branded linens, pillows and comforters.</a> The Westin has gone so far as to brand theirs the<a href="http://www.westin-hotelsathome.com/category.aspx?heavenly-bed"> Westin Heavenly Experience</a> and describes <em>10 layers of pure comfort, 1 extraordinary sleep experience.</em></p>
<p>I think a hotel branding the bed, and the sleep experience, is a smart, smart move. And I&#8217;ll let you know if their promise holds true—assuming my Eliza and I don&#8217;t stay up all night talking.</p>
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