Continuous Communication: 5 Core Goals

Given the much-discussed drumroll concerning Facebook’s initial public offering, it’s hard to imagine the event living up to the hype. There were stumbles from the start, followed by a modest rise. This morning, shares fell below the initial IPO price.

How the new $100 billion company will deliver on pressures to increase ad revenue might leave some users looking for less commercial alternatives. “Timeline” has been poorly received. Then GM pulled all Facebook advertising last week.

At this decade’s end, will we look back and laugh about how Facebook was so 2012?

While American’s aren’t addicted to Facebook per se, Facebook was the vehicle to an addiction to continuous communication. And I believe “continuous communication” is the new television: on all the time, with a limited number of channels (Facebook, You Tube, Twitter, Pinterest, Instagram, etc.). The channels may change but the addiction is, no doubt, here to stay.

If you are struggling with engaging consumers addicted to continuous communication, consider five core goals:

  1. Instant – Nothing lengthy
  2. Interesting – Not about your brand
  3. Visual – More pictures than words
  4. Varied – Distribute on multiple channels
  5. Frequent – More will be missed than seen

Facebook now accounts for 9 percent of Americans’ time online. And still the average person spends four hours and 39 minutes per day watching TV.

They’re just on Facebook while they watch.




See It Differently.

I will admit it. I have a bit of an obsession with Instagram. It’s a photo sharing app that allows you to snap a shot with your iPhone, add a cool filter, then share your image with the world via Facebook or Twitter, or via Instagram’s own publishing feed. The filters are cool, the square format is interesting, and the publishing is easy.

So much to love.

Still my commitment to Instagram goes deeper. This free little download has changed everything about the way I look at the world around me. Partly because it’s just fun to keep an eye out for an interesting something that might make a swell photo. But also because I am wildly inspired by the images that are delivered to me, right there in my Instagram feed. There is something fascinating about seeing ordinary, daily life transformed into magical crops, viewed through someone else’s life lens.

For example:

from Riggs Partners Design Director Ryon Edwards

from my friend, Karen Dukes

from my daughter, Eliza Ellis

What a gift it is to see the world differently; to be more aware simply because you are looking. 

Today is a great day to look around. Look for light and shapes and texture and color. Snap a shot or two and see if your view of the world doesn’t open up just a bit.

Beauty is all around us, every moment.

Just look.