Imagine cooking 500 hot meals every day from a 300 sq. ft. kitchen. For 20 years or so, the Spartanburg Soup Kitchen had been operating out of a church kitchen and dining room, while the need to serve more meals just kept growing.

The board embarked on a capital campaign to raise money to build a new Soup Kitchen facility. While their case for support was sound, they lacked the packaging and community awareness to make the campaign a success.

So the CreateAthon team went to work on developing a new brand identity, outdoor campaign, and web site to re-introduce the Soup Kitchen as a vital part of the community. These outlets gave the Soup Kitchen the marketing foundation it needed, but the team didn’t stop there. Lee Price, Julie Smith, Tim Floyd and Teresa Coles developed a strategy for the Soup Kitchen that would help attract individual gifts to the Soup Kitchen well beyond the capital campaign. More to come in Part 2.

Three small space newspaper ads and a yard sign for patina, vintage  home outfitters.

CreateAthon Preservation Trust Creative Team: Kevin Smith, Ryon Edwards, George Fulton, Courtney Graham Hipp, Lauren Bowles, Jay Coles

Nonprofit Preservation Trust of Spartanburg recently launched Spartanburg Architectural Salvage, a retail store that caters to owners of older homes, DIYers and architects looking for period pieces salvaged from old homes and buildings. We were thrilled with the opportunity to work with these folks since salvaging these items keeps them out of the landfill. Plus, wouldn’t you want something original and authentic if you were fixing up an old house? Or even building a new one?

The first order of business: a new name and identity system, including a series of custom illustrations and three distinctive logos. The business cards doubled as hang tags.

More patina work coming to the blog soon.

CreateAthon Preservation Trust Creative Team: Kevin Smith, Ryon Edwards, George Fulton, Courtney Graham Hipp, Lauren Bowles, Jay Coles   Identity design: Ryon Edwards, George Fulton