posted by Teresa

May 07, 2012 @ 11:26am

Deadlines, Creativity and CreateAthon

Jay: “You won’t believe what I heard on Marketplace driving home today.”

Me: “What?”

Jay: “A Harvard Business School professor did a study on the impact of really tight deadlines on the creative process. Now what does that make you think of?”

He pulled up the transcript right then and there as we sat on a bench at Lexington Middle School, waiting on our daughter who was ever-so busy socializing at the Spring Arts Festival. I scanned it to confirm someone had actually studied this dynamic, and sure enough there it was.

Teresa Amabile, a contributor to NPR’s Marketplace on workplace performance and the author of The Progress Principle, shared some research findings that were frankly not all that surprising in the general work world. For example, she cited that professionals in her study indicated they were 45 percent less likely to come up with a new idea or solve a complex problem on a tight deadline.

Grace under pressure?

(By the way, does that mean they are 55 percent MORE likely to be creative? Isn’t that pretty good?) But I digress.

What caught my eye was this: “We did find some creativity under high pressure, but the enabling circumstances are rare in most workplaces. People have to feel that they are on a mission to tackle something crucial — and they have to be protected from interruptions and extraneous demands.”

Let’s see: A 24-hour work marathon during which a company closes for business and releases its staff to develop marketing strategies and creative deliverables for nonprofit organizations. Might that constitute a higher sense of purpose? Perhaps even generate national, award-winning creative work? Check. Check.

So I’m off to find my soul sister Teresa (she even spells it right, it’s so karma) and load her up with some CreateAthon ammo. I’d love to have a cup of coffee or a good email over her comment that “the most important (thing in motivating people) in making progress is meaningful work.”

Purpose always produces.

Wouldn’t it be cool if we CreateAthon-ers ended up in a Harvard study to help prove her thesis true? Then again, we already know it is.

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posted by Teresa

Jan 18, 2012 @ 7:00am

TEDx Columbia: A beautiful day

Sharing CreateAthon and the pro bono love

Yesterday, I had the privilege of joining 14 other speakers and performers at the inaugural TEDx Columbia event. What began for me as an Oh my God, how will I ever have time to prepare for this item on my never-ending list became a transformative experience second only to CreateAthon, my subject de jour.

While I was more than humbled to have the opportunity to spread the CreateAthon gospel on such a distinguished stage, I was more moved by the cumulative effect of the day. It crept inside me as these words bounced in and out of every conversation.

What if. Who knew. We can. You can. I did. I asked. Yes.

There also was a lot of talk during the day about Columbia and the undiscovered potential of our city as evidenced by the talent, intellect and passion of everyone assembled at TEDx Columbia. The mere fact that we “did TEDx” was viewed as a great achievement. Certainly it was.

I submit the greater outcome of the day, however, lies in a heightened awareness of the other. Look at what that other person is doing. Look at the terrible thing that happened to her, and what she did with it. Look at the risk he took.

TEDx gave us a day to put down our own ego-driven lens and peer through the lens of the other. To soak in our fellow man’s distinctive experiences, and to consider just how vital it is that we all see the world a little bit differently.

After all, if two of us are exactly the same, one of us is irrelevant (to quote Jay Coles).

I think the world’s a little more beautiful today, being reminded of that.

So many thanks to the incredible TEDx Columbia team and fellow speakers for inviting me to be part of this incredible experience, for working so hard to make it such a success, and for entering my life as new friends.

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posted by Cathy

Nov 17, 2011 @ 12:35pm

Big RP Party Today. Join Us!

 

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posted by Teresa

Nov 07, 2011 @ 9:58am

Nonprofits Must Position Themselves for Pro Bono

I had the opportunity to attend a thought-provoking session in DC on Thursday hosted by Taproot Foundation, one of the nation’s strongest voices for pro bono service. It came on the heels of the launch event for a Billion + Change, a national movement to mobilize a billion dollars (now 2 billion) in pro bono services from American corporations by 2013. I sat on a panel alongside leaders from global corporations such as IBM, Dow Corning and HP who talked about their corporations’ pro bono and skills-based volunteering efforts. I was there to talk about CreateAthon® as an example of what a small company can do to build scale around its pro bono efforts.

Taproot’s founder and champion of all things pro bono, Aaron Hurst.

In the Taproot session that followed, there was much discussion around the fact that companies are sometimes reticent to develop pro bono programs for nonprofits because the nonprofits are not ready. That is to say, nonprofits may not have seriously considered or strategically planned for receiving pro bono counsel from professional organizations.

Why on earth would a nonprofit not be ready to accept pro bono services? Consider these stark but unfortunate truths:

The nonprofit has not developed a strategic plan of any kind. Professional service organizations will be wary of committing their employees’ valuable time to work for a nonprofit that has no idea of where it’s really heading or how it can possibly get there.

The nonprofit is not ready to execute the recommendations provided to them. Companies that provide pro bono consulting services to nonprofits offer highly sought-after, professional solutions, and nothing is more frustrating than to see smart planning sitting on a shelf. A nonprofit must have adequate resources —time, money, manpower — to carry out the counsel delivered to them.

The nonprofit is scared of letting “outside” consultants critique their work. Let’s face it: some people just don’t want to hear they have been doing it wrong or could do it better. Could it make them look bad in front of their boards? Heaven forbid.

The pro bono tide is rising, as evidenced by the commitment of A Billion + Change movement. Nonprofits will be wise to consider how they can strategically position their organization to be a worthwhile investment of time for companies that are actively seeking pro bono opportunities in their community and throughout the country. Don’t let tactical shortsightedness get in the way of what can be transformative progress for your organization.

 

 

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posted by Teresa

Nov 03, 2011 @ 9:30am

CreateAthon Goes to Washington

Not once in the last 14 years did I ever dream of doing what I’m about to do: Go to Capitol Hill to talk about CreateAthon. It comes in the form of the launch event for A Billion + Change, a national campaign to mobilize $1 billion of pro bono services by 2013.

This morning, I will attend a kick off breakfast in the Russell Senate Office Building hosted by Sen. Mark Warner, honorary chair of the initiative. Later on, I’ll participate in a panel discussion alongside leaders in corporate social responsibility from companies who are also involved in the program. I’ll be asked to share our experiences with CreateAthon as a model for how a small business can generate large-scale probono impact.

 

Teresa

So how does a Billion + Change work? Participating companies define a pledge amount toward the cause and report on their progress throughout the initiative. A majority of the companies involved are major corporations with significant CSR programs, like HP, Microsoft, IBM, Walmart, and Discovery Channel.

On behalf of CreateAthon, we’ve pledged to more than double the number of partner agencies, universities and professional organizations involved in the program. Our estimates tell us if we reach this goal, we will move from generating approximately $2.3 million in pro bono services each year to an annual impact of $5.6 million.

As if it couldn’t get any better, I’m joined today by none other than Peyton Rowe, Chief Evangelical Officer of CreateAthon. She’s just in from Richmond, and we are truly beside ourselves with the prospect of meeting so many folks who are committed to sharing professional talents for social good.

So know that today, the CreateAthon story will be told from the one place in America that was most meant to inspire servant leadership. Who knows? Maybe some good karma will rub off down the street.

 

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posted by Cathy

Oct 19, 2011 @ 3:33pm

Celebrating The GOOD Night

This is not so much a blog post as it is a love letter—a love letter to the Power of Good. To Open Hearts. To Friendships, new and well-seasoned.

Three years ago, on what would turn out to be merely the cusp of a game-changing Recession, I got a phone call from David Kunz, executive director of The Cooperative Ministry. I did not know David at the time, but I heard something in his voice that prompted me (against all sense and reason), to take the request he made of me to my business partners.

“The Cooperative Ministry serves the working poor in this community,” he said,”and the economy has dealt us a double blow.” Financial support for TCM was way down at a time when more people than ever were desperate for the kind of help they provide.

Would you be willing to develop a television spot to run during the holidays? David had delicately asked.

But there was more to the story. The Cooperative Ministry had been gifted a performance of the Hootie and the Blowfish megahit “Hold My Hand,” sung by the incredible Benedict College Gospel Choir. Perhaps the song could be a powerful soundtrack for the spot, he offered.

Interesting, I thought. But still there were a thousand reasons to graciously decline.

(1) No Production Budget DOES NOT = Powerful TV.

(2) We were already in work overload, doing our best to support clients in a crippling economic downturn.

(3) We had an event in place to support nonprofits, and we had held it just two months prior to this phone call. CreateAthon allows us to focus our pro bono efforts into one concentrated time period—and we hadn’t quite wrapped up that work yet.

And yet I felt compelled to approach my partners with the possibility of helping The Cooperative Ministry. They really need us, and right now, I said. With no hesitation, there was a unanimous partner vote. Yes, they said.

It was not an easy assignment. We were committed to creating television, yes. But we also believed there was a larger story to share about the gifting of the song. We brought in volunteer creative teams to help craft what ultimately became a movement, With A Little Love. The team built a website. Keely Saye oversaw an inbound program. Ryan Cockrell produced a phenomenal video. Mad Monkey created TV magic:

Get Adobe Flash player

Many on the team also developed a heart connection with David Kunz; his phenomenal deputy, Courtney Thomas; and the starter of this movement, Hootie and the Blowfish drummer Jim “Soni” Sonefeld.  Each of those light-filled souls gave way more than they took, and they introduced us to other heart connections that have filled these three years with so many grace-filled moments the power of Doing Good simply cannot be denied.

So it is quite the understatement to say we were humbled when CreateAthon was honored by The Cooperative Ministry at their oh-so-swell gala, The GOOD Night. We thank them from way deep down for their generosity. And we thank every volunteer who has been a part of Riggs CreateAthon since its inception in 1998, as well as the nonprofits who have supported us and cheered us on all these years. We especially thank David Kunz, Courtney Thomas, and all the folks at The Cooperative Ministry who worked so hard to make The GOOD Night sparkle so brightly.

You have, do doubt, been a gift to us.

David Kunz and Courtney Thomas, celebrating The GOOD Night

CreateAthon Crew, in part

Teresa Coles and Cathy Monetti

Kerry Fulton and Ryon Edwards

Jay Coles and George Fulton

Teresa Coles, Pam Plowden and Kevin Smith. Now what's so funny?

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posted by Teresa

Sep 28, 2011 @ 11:00am

CreateAthon 2011 Work: A Look at Literacy

We all have the opportunity to learn, and the inability to read only affects a few people in the community. It’s really not my issue.

Overcoming this all-too pervasive insight formed the basis of the brand strategy we developed for Kershaw County Literacy Association during CreateAthon. With a staggering 23% illiteracy rate in this area, KCLA needed to bring the issue to the attention of community leaders in a way that would allow them to understand the truth, consequences and imperatives for action behind illiteracy.

So we set about the time-driven task of creating a brand platform for KCLA that could help the organization speak to the impact of illiteracy in very clear and certain terms. Punctuated by a rallying cry targeting community leaders in local business, civic and faith-based organizations.

An important objective was to align KCLA with the strategic work being done in the Midlands through Literacy 2030. Our work is designed to connect KCLA to this regional initiative, while giving them the opportunity to tell their story in a way that is indigenous to Kershaw County.

After 24+ sleep-deprived hours, we joyfully presented a new identity, brand handbook, and presentation targeting community leaders to Paula Scarborough, chairman of the KCLA board.  While we felt great about the work our team presented, it was the first tear down her cheek that put a night’s worth of madness into perspective and reminded us of the Great CreateAthon Promise:

Good will come of this.

completed brand handbook

KCLA CreateAthon team: Allison Caldwell, Teresa Coles, Kelly Davis, George Fulton, Michael Powelson, Peyton Rowe.

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posted by Apprentices

Sep 16, 2011 @ 11:30am

On allnighters.

What’s your most memorable allnighter?

(In honor of CreateAthon 2011, happening here at Riggs as you read!)

Cathy Monetti
The 1992 C.C.Rigg’s Christmas Party at my house in Greenville. It was my
first social since giving birth five weeks earlier, and I do believe Tim
Burke, Jay Coles and I were standing in the driveway when the paperboy
delivered the newspaper the next morning.

Pete Anderson
The night before my senior thesis was due. The fatigue was nothing compared
to the sense of relief I felt upon completing a semester’s-worth of work!

Kevin Archie
When I was at the design program at USC, I distinctly remember the night before portfolio review day (aka Armageddon) because it was the end of my first “trial” year as a graphic designer, and I would soon find out if I could continue studying in the program. In other words, the rest of my life hinged on my ability to mount ten pieces of paper in a book. Fortunately, after spending the entire night cutting and pasting, I turned in my portfolio on time and found out the next afternoon that I was accepted to the program and would be “allowed” many more sleepless nights to come.

Kevin Smith
Determined to use my frequent flier miles, in the Paris airport, where hotels clearly insisted that every chair have arms.

Rebecca Jacobson
If I could remember that far back, my guess is it wouldn’t be something to
write about publicly!

Teresa Coles
The all-night ADPi house party at North Myrtle Beach during “first week”
after my freshman year. I left the beach house at o-dark-thirty, snuck into
my parent’s house for a shower without being seen, and went straight to a
job interview with a local bank. Then back to the beach in time to lay out
at 11:00 am!

Kathryn White
I’ve pulled more allnighters in my life than I’d ever care for my mother or doctor to know. Most memorable: the time I did two in a row — when after staying up all night to write papers, a boy kidnapped me the next night for a spontaneous trip to a legendary 24-hour restaurant several hours away. I still think that four a.m. “dinner” was worth it.

Ryon Edwards
Probably shouldn’t answer that question. My Mom reads our blog occasionally.

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posted by Cathy

Sep 06, 2011 @ 2:26pm

Time to Shine

When you’ve spent years in the creative business, you learn that most ideas – even the best of ideas – peak. Then, in order to keep them relevant, you reinvent. But once in a great while, you develop a gem of an idea with a life bigger than its time.

Fifteen years ago, Teresa Coles and I started CreateAthon simply out of a desire to give back. We joked that we worked in an industry with no redeeming social value – so we put our industry talents to work round the clock for local nonprofits. It was a good idea. It was ahead of its time. And we couldn’t have imagined how it would grow.

Of course, the world has shifted in the last fifteen years. Pretty dramatically, I’d say. From economic downturns to natural disasters to new digital connections, there’s a new attitude of we’re all in this together. The result? The role of nonprofits is more elevated than ever before, because we recognize the need to create good in our world.  The Millennials, the most civic-minded generation America has seen in a long time, are leading the way with their passion, commitment, and willingness to volunteer.

The advertising industry has shifted, too. I’ve watched digital communication repaint the landscapes we were accustomed to, clearing the way for a new spirit of collaboration. It’s an exciting time to work in this business. It’s even more exciting as I’m getting ready to roll up my sleeves for this year’s CreateAthon.

What’s remarkable is not that our little idea grew into a national CreateAthon network providing pro bono marketing to hundreds of deserving nonprofits across the U.S. What’s remarkable is that CreateAthon has become a movement.  In a world that’s embracing powerful movements to impact our communities for good, CreateAthon stands ready to grow faster than we’ve seen yet.

It’s time to shine, baby.

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posted by Teresa

Aug 29, 2011 @ 2:44pm

CreateAthon: An idea that made it.

One of the few things in life I know for sure is this:

An idea is only worth something if it’s executed.

We’re in the idea business, where brainstorming and what-ifs reign supreme. It’s what makes this business fun, and it’s why I still love what I do. But there are two dynamics more powerful than the idea itself:

  1. Making the idea happen.
  2. Making it happen in a big way.

Consider CreateAthon. When Cathy Monetti and I came up with the idea in 1998 to pull an all-nighter for charity, we went straight to the obstacle closet and drug out every possible reason we could never make it happen. When we had beaten all the excuses we could muster into a bloody pulp, we looked at each other and said, “Let’s do it anyway.” So we decided to muscle our way through it, to invest some extra hours after work to see what might happen. To our surprise and delight, CreateAthon was born, thanks to a lot of willing souls who rallied around our crazy little idea.

the very first CreateAthon

While CreateAthon toddled happily along for several years as our firm’s branded community service project, we began to ask ourselves if we were limiting its potential. Should we share the idea with other agencies? With students?  With corporate marketers? What would happen if we (gasp) gave up some control of our idea?

But we did, and in 2002 we threw open the doors and started inviting others to join us in hosting CreateAthon events.  Almost 10 years later, we’ve seen CreateAthon land in more than 75 different agencies, universities, professional clubs, and corporate marketing departments across North America.

What if we had never invested those extra hours? What if we had kept the idea to ourselves? What if we fail to dream big dreams for CreateAthon in the future, and to act on those dreams?

The next time you have an idea, don’t sit on it. Build that idea. Then build it bigger.

 

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