Gotham: the new Helvetica
Man, I love the typeface Gotham and the foundry that created it:Â Hoefler and Frere-Jones. Gotham’s a great design and has been used successfully for many companies and organizations since its release back in 2001.
The problem is that it’s just been overused — and yes, I’m guilty.
In a world where distinctiveness and originality is more important than ever, it’s hard to justify using a typestyle that is reaching Helvetica-like status. Typography trends come and go, and Gotham has had an amazing run. From my perspective, it’s just time to move on.
