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Kevin Smith

The ROI of Good Business


Molding a Responsible Brand is about so much more than just creating a feel-good culture. Categorical investments in a company’s purpose, employees and social footprint facilitate a shared sense of purpose and strategic direction. Strong leaders know that when stewarded appropriately, these brand investments produce bottom-line ROI. It really is, quite simply, good business. Here’s […]

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Posted Aug 11, 2018

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