As Seen In: Columbia Business Monthly
Why Responsible Brands Are Here To Stay
By: Teresa Coles
President, Riggs Partners and Co-author, The Responsible Brand Toolkit
April 30, 2021
There’s a rising tide of consciousness among us, resulting in the very real need for businesses to lead with greater purpose and intention. Book after book, article upon article has been written on the subject, and leaders who are paying attention know: There is real change taking place.
How do we know this? Ask any CEO if employee expectations are different than they were five years ago. If vendor choices are more scrutinized. If regulatory issues are tighter. If internal communications and alignment are more challenging. If customers are more discerning. If they feel their brand is under a microscope.
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