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Donations as driver for the social enterprise

To help this social enterprise further their mission via the supply side of operations, we developed a new brand look and voice to distinguish Goodwill from other thrift outlets. That meant charming an audience awash in clutter, and showing that material donations were the lifeblood of Goodwill’s goodworks.



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  • Truck Graphics

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goodwillsc.org

Deepening a donator and thrifter’s relationships with the brand soon became a key objective. And the digital realm proved a perfect place to ramp up that engagement. From a lifestyle blog for DIYers to quick reminders of what might be cluttering your space, we found ways to prove how relevant the brand could be in the audience’s daily lives.
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GoodLifeBlog.org

  • Thanksgiving 2015

  • Rivalry Week 2015

  • Christmas 2015

  • Tax Day 2016

  • Graduation 2015

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The Goodwill year always culminates in a report to celebrate the brand’s true champions and how job training and employment has turned their lives around. It’s a pleasure to tell theses stories and reflect on what all the above is really about.
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View Goodwill Annual Report