We develop cross-channel brand communication programs for socially conscious companies and nonprofit organizations.

Embracing Purpose and Mission in a Rebranding Assignment

One of the most challenging assignments for brand strategists is the rebranding and renaming of an organization – particularly one that has a 20-year history and a well-defined mission among a devoted audience. [...] More

A CliffsNotes on CX

In case you haven’t heard, it’s all the rage in the marketing world right now. In fact, just last night our local AMA Columbia chapter hosted an event dedicated to the topic.  Palmetto Health's Chief Marketing and Communications Officer Todd Miller discussing experiential marketing at the AMA Columbia meeting on M [...] More