When did it happen?
When did louder drown out smarter?
When did fast overtake good?
When did more actually trump better?
When did we decide this is all okay?
Why does your company exist? The honest answer to this question is the basis for every successful branding decision. Part origin story, part daily devotional, a company’s purpose is a brand’s centrifugal force.
Brand building is messy business. But when done right, your marketing partner’s hands end up just as dirty as yours. This tenet examines the critical interactivity between client and agency. And how honesty, trust and candor are the soil from which outstanding work and results take root.
Speed is not a panacea. In a how-fast-can-you-do-it world, we still believe in the meaningful practice of let’s think this through.
A new kind of ROI exists that measures the social and soulful impact of working to make the world a better place. It’s a powerful force in our own culture, and it’s one we seek to elevate in the work we do with our clients.
Every organization is working to achieve something: job creation, geographic growth, a new product launch or cultural alignment after a merger. Whatever those goals, our work is measured to advance the end goal, no matter what it happens to be.
Whether building a consumer brand, shaping internal communications, or fueling a community movement, the willingness to step out and into another human’s point of view is where true insight begins.